Our Story
PrettyDog was born from a personal experience. When searching for the perfect collar for Bella, my own dog, I was disappointed to discover that most available options quickly deteriorated and lacked a distinctive, elegant appearance. I felt Bella deserved the same quality and style I sought for myself. This sparked the idea: why couldn’t dog fashion be as sophisticated and diverse as human fashion? By combining our patented clip system with artisanal leatherwork, we created a collection of luxury collars and leashes – where functionality and elegance converge.
It was a great pleasure for us to be guests of the Szieszta Magazine podcast, where we were able to talk about the history of Pretty Dog, the philosophy of the brand and the world of premium dog supplements. During the conversation, we talked about inspiration, handcrafting and what it means to us to “love takes shape”. Thank you to the team at Siesta Magazine for the invitation and for the informative discussion. You can listen to the full podcast here:
Our Mission
We believe that dogs are not merely companions but our best friends in life – deserving of accessories chosen with the same care and attention we dedicate to ourselves. Our mission is to offer exclusive, handcrafted quality pieces that simultaneously provide style, durability, and uniqueness. Every collar, leash, and tag is crafted to transform a walk from a mere routine into a shared, elegant experience.
Our Vision
We envision a world where dogs are presented with the same attention to detail and style as their owners. PrettyDog aims to establish a new standard in dog fashion – where luxurious leather, artisanal details, personalization, and distinctive embellishments (such as Swarovski crystals and unique dog head tags) collectively create harmony. We strive for every owner to proudly declare: ‘This accessory is as exceptional as my dog.’